Since 1985, we have been providing home textiles that focus on your sleep quality and well-being. What began in Waldviertel with the production of fitted sheets is now a brand known for high-quality bed linen and, above all, customer proximity - FLORELLA: We create spaces where dreams reside.

From the beginning to today

The journey began in a small factory in Eggern. Just a few years later, we moved to Litschau, where thousands of fitted sheets were produced monthly. With the expansion of the product range to include complete bed linen and the establishment of new locations, Florella gradually developed.

Today, we focus on the development, design, and distribution of home textiles that not only look beautiful but are also durable, functional, and will bring you joy for a long time!

Our mission for 40 years: Your good sleep

Whether it's a fitted sheet or a bed linen set – every Florella product is designed to fit perfectly, feel pleasantly soft, and enable restful sleep. Because we believe: good sleep is not a luxury, but the foundation for quality of life.

Our values

We combine our down-to-earth roots with a clear promise of values. This shows that it's not just about bed linen, but about responsibility – towards people, nature, and of course, our customers.

Sustainability: Our products are Made in Green! OEKO-TEX® certified, many also according to the GOTS standard. Packaging is largely plastic-free in FSC-certified cartons.

Fairness: As a member of Amfori (BSCI), we are committed to fair working conditions along the entire supply chain.

Regionality: The design and development of our bed linen and fitted sheets take place in Austria, and every order is lovingly prepared and shipped by hand.

We're celebrating 40 years of Florella - and YOU're celebrating with us!

For our anniversary, we're not only celebrating 40 years of quality – but also our first MADE IN AUSTRIA collection. Every step of the process - from design creation to final production - took place in Austria!

To mark the anniversary, you can get a fabulous 40% discount on our Legendary Satin Made in Austria until January 31, 2026!

40 years is a proud milestone – but by no means an endpoint for us. We will continue to rely on high-quality materials, innovative ideas, and the highest quality in the future. Our goal remains to make YOU and your home happy with home textiles and to provide comfort and security night after night.